Benetton once more prove beyond any reasonable doubt that the common man is an idiot. By creating this set of "controversial" kissing images their aim is to whip up a tornado in our fair toilet so that some of us turds might pay attention. Their message? Don't be brainwashed by religion or politics, be brainwashed by an advert that purports to break down barriers between people. But don't mention that its all in the name of commerce because that might corrupt the entire message.
Sanctioned responses to these adverts:
Its great advertising.
It preaches tolerance.
My friends have got to see this.
People will buy into this and share it under the banner of controversy and it will work. Soon it will be 'trending'. It obviously helps if it gets banned by the Vatican and whoever else.
So, just for balance, here's a more truthful Benetton advert. It is actually what drives them.
This is a great example of a marketing department scavenging through the remains of our culture for something, anything, that's still controversial. Its hard enough living in a toilet as it is.